For my music marketing project, I focused on two artists from Interscope Records: Billie Eilish and Lady Gaga. I chose these artists because they represent different branding and marketing strategies within the same label, which helped me understand how music companies target different audiences.
For Billie Ellish, I noticed how much her whole brand is authenticity. She leans into being vulnerable and emotional and which is why her fans connect with her so strongly. I paid attention to her darker aesthetic and the way she uses social media. Interscope lets her be herself, and her personality basically does the marketing on its own.
Then I moved on to Lady Gaga, who's career is built on visuals, statement fashion, and storytelling . She has one of the most dedicated fan communities, and as well as her connection to her audience. I looked into how she portrays herself album after album,and how Interscope uses her dramatic imagery to build marketing strategies.
Once I had good understanding of both artists, I then researched Interscope Records as a whole. From what I researched, I found that they are very flexible with their artists. They let them express themselves freely and allow them to build their own brand.
After finishing, we were then assigned with the music marketing project. Unfortunately I left for vacation the day our teacher gave us notes on the project. Fortunately my partners informed me online of what are tasks we’re. We chose the song “We are young” and we must create a music video and give ideas on distribution and the marketing campaigns. Our teacher gave us a list to put down every members names and assigned tasks. I will be taken on the task of helping recording the music video, helping with the final statement and the overview. We really have to start taking action once we get back from break. Overall, I’m very excited to see how our process for the project turns out
